While GN Diamond sells classic diamond jewelry like tennis bracelets, riviera necklaces and 5 stone wedding bands, never have we seen such growth in diamond studs.
According to Avi Lusana, managing director of GN’s finished jewelry, “Diamond studs continue to be fast sellers in both natural and lab-created diamonds.” Retailers may now offer their clients an affordable choice for larger studs 2 cts and up at a fraction of the cost of natural.
Lusana further comments, “Every day we are filling orders and making more studs to replenish fast sellers to ship overnight to our customers. This Mother’s Day and Graduation Season we are seeing customers stock up on diamond studs, natural and lab. The lab-created diamond studs in 1 ¼ and 2 cts provide an excellent price point for that perfect gift.”
Retailers are consistently promoting and selling natural, diamond studs and making sure all holes are filled from .25 tw to 2 ct tw in 3 prong and 4 prong. In addition, larger pairs of 3- 5 ct tw are also popular. GN’s diamond studs are bright, crisp, beautiful and full of sparkle.
To further support retailers, GN offers free marketing and high-resolution images of their finished jewelry. With the popularity of selling through text, email, Instagram, etc. these images facilitate sales for brick-and-mortar stores.
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Heera Zhaveraat (HZ International) A Diamond, Watch and Jewellery Trade Promotion Magazine provide dealers and manufactures with the key analytical information they need to succeed in the luxury industry. Pricing, availability and market information in the Magazine provides a critical edge.
