From The Desk Of Rajesh Bajaj

Natural diamonds for modern consumers!

The growing influence of laboratory-grown diamonds (LGDs) is reshaping the diamond market. The once clear distinction between a Diamond and a Natural Diamond (ND) has now become a crucial point of differentiation, highlighting the urgency of understanding and adapting to this shift.

In the flow of LGDs Spark, several companies get influenced! In the row, several companies compromised NDs' business and failed to catch up with LGDs' business, and they realized now that they were swiftly losing the plot of NDs' Business! They started feeling that they may lose their ND's leadership sooner.

Even DeBeers reviewed its LGD policy on Lightbox and the production guidance for Element Six. N...

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