Ms. Pallavi Sharma, Business Director at PGI India, stated – Dhanteras is an extremely auspicious festival when it comes to wealth and prosperity and is considered a favourable day to make new purchases including jewellery purchases. When it comes to buying precious jewellery, platinum has gained a lot of popularity for this occasion in recent times. One of the rarest precious metals to exist, jewellery crafted from platinum offers 95% purity, is strong, long-lasting, and also lends itself to extremely contemporary and versatile designs.
Platinum’s innate attributes like purity, rarity, and timeless appeal resonate with a younger demographic who seek unique and precious jewellery to mark significant life events and milestones. As the upcoming Dhanteras celebration also aligns with the festive and wedding seasons, it provides an excellent opportunity for them to acquire valuable jewellery, with a growing preference for platinum, either for elevating personal style or as meaningful gifts.
At PGI, we have introduced new collections across all three of our branded segments: Platinum Evara, Men of Platinum and Platinum Love bands. These collections are designed to invigorate the market and drive platinum jewellery sales. We have also worked closely with our network of retail partners to craft and introduce special collection ranges and new designs across the men’s and women’s segments that are ideal for the festive season.”
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