India’s first brand to do instant customization and engraving in 15 minutes, Etchcraft Emporium has launched its exquisite range of men’s locket & chain collections on its e-commerce store and in its brick- and-mortar stores to highlight its new product line. The Bootstrapped, omnichannel premium personalized accessories & timepieces startup conceptualised a perfect blend of art, design, and trend to bolster the exotic segment of men’s jewellery.
Having carved a niche in the market for its high-quality premium personalised jewellery and accessories, Etchcraft Emporium is expanding its men’s jewellery portfolio with the latest collection designed exclusively for the contemporary, stylish man and bestowing a distinct definition to the modern Indian man and embracing the age-old tradition of jewellery.
Consisting of chains, pendants, and lockets, the collection comes in a range of Grade 316L Stainless Steel with 22kt Gold plating. With prices starting from INR 2499/- the collection will include a mix of the following products-
1) Avant-Bay Locket for Men, which is a fusion of turquoise Firoza stone into the accretion of polished 316L stainless
2) Avant-Gilt Locket for Men, which is a fusion of Howlite stone into the accretion of polished 316L stainless
3) Kamui Locket For Men, with a unique and strong design featuring zirconia circling around the
4) Totem Pendant, made with stainless steel grade 316L, that incorporates evil eye protection intricately
5) Personalised Cuban Chain, which features cursive engraving with Cuban links boasting 22-carat gold
Etchcraft’s latest collection aims to accessorise men through modern, versatile, and affordable designs, which are unique and fit for everyday wear. The jewellery has been designed to add an element of sophistication and style with a subtle yet sophisticated touch, that reflects one’s values and stature, transforming ordinary outfits into trendy looks. The new collection is available in Etchcraft’s experience outlets and can be delivered across India.
Elaborating on the launch of the brand’s all-new collection, Raghav Bansal, Co-Founder, Etchcraft Emporium, said, “At Etchcraft Emporium, we believe that men should have the opportunity to express their individual style through jewellery just as much as women do. Our designs are crafted with the utmost care and attention to detail, using only the highest quality materials. We’re passionate about creating pieces that not only look great, but also have a deeper meaning and significance to the men who wear them. We’re thrilled to be able to share our vision with the world, and we look forward to continuing to push the boundaries of what men’s jewellery can be.”
Etchcraft Emporium being a leader in premium personalized accessories & timepieces, with the fine, trendy, and affordable jewellery segment since it started operations in 2019 and has since pursued omnichannel expansion. The company has witnessed accelerated growth over the past year and expects the trend to continue. The brand offers a wide range of affordable premium personalized accessories and timepieces with a portfolio spanning 100+ products and has delivered more than 1.5 Lakhs of products so far. Etchcraft presently generates a revenue of 09 crores and has set a goal to transform into a $5 billion enterprises within the next five years.
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