From Artificial Intelligence to sustainable gems, all the sector trends at VOS23

Jul 19, 2023

Jewellery is transforming and being further enriched with unprecedented potential and functionalities. Artificial intelligence and traceability, reduced environmental impact, new sales and purchasing experiences, new products, macroeconomic scenarios and training will be the focus of Vicenzaoro September – The Jewellery Boutique Show (VOS). IEG – Italian Exhibition Group’s international exhibition will be back from 8th to 12th September 2023 at Vicenza Expo Centre, accompanied from 8th to 10th September by VO’Clock Privé, the contemporary watchmaking event open to the public.


New technologies are revolutionising the gold-jewellery industry. Virtual reality and NFTs, Artificial Intelligence and digital platforms, apps and 3D viewers, from design to the workbench, product traceability, logistics and customer experience enhancement. The digital revolution will influence consumer choices, desires and buying patterns. At VOS 23, the new Trendbook 2025+ compiled by Trendvision Jewellery + Forecasting, IEG’s independent observatory directed by Paola De Luca, a global reference for the jewellery market, will explore consumption trends, the social panorama and consumer evolution in the luxury world with previews for the coming 18 months. The impact of A. I. on the jewellery and precious stone industry will also be the theme of one of the meetings organised by CIBJO, the World Jewellery Confederation.


Club degli Orafi and Intesa Sanpaolo’s Study and Research Department will be presenting “The Italian jewellery sector between Made in Italy and international markets,” a meeting on the Italian supply chain situation and international demand for gold and jewellery. A sector that is continuing its widespread reinforcement on the main international outlet markets and which, in the first quarter of 2023, achieved exports of over 2 billion euros (source: Intesa Sanpaolo Research Centre).


CIBJO will be giving a seminar on intellectual property protection for jewellery and watches featuring the experience of organisations that are fighting battle against counterfeiting. In collaboration with IGI – Italian Gemmological Institute, Gem Talks will be back offering informative meetings for sector operators. With the contribution of JPEA – Japan Pearl Exporters’ Association and the cooperation of JETRO – Japan External Trade Organisation, the focus will be on the pearl market, and especially Japanese Akoya pearls, the most commonly used in jewellery due to their high lustre. The product’s sustainability and future prospects will be discussed with the expert contribution of the CIBJO Pearl Commission and the experience of the Japanese group Mikimoto.

Furthermore, there will be an in-depth look at natural and lab grown diamond in the jewellery market: state of the art and proper marketing, trends on the various markets and guidelines defined by CIBJO. Federpreziosi Confcommercio, the Italian Gemmological Institute and Assocoral will be dedicating an all-encompassing seminar to the fascinating world of coral. The know-how and skills to be used in jewellery will also be featured in the Retail Talks that Federpreziosi Confcommercio will be addressing to retailers.


You May Also Like