Jewellery’s digital revolution at V’Oro

Aug 26, 2023

Smart jewellery with a hi-tech soul, traced throughout the supply chain. Virtual walkways, augmented reality, 3D printing, phygital retail experiences. From the creative process to production, from logistics to communication and sales services: the digital revolution runs through the entire gold and jewellery supply chain.

Its impact on the industry will be one of the main themes of Vicenzaoro (V’Oro) September (VOS) 2023, from 8th to 12th September at Vicenza Expo Centre (Italy) together with VO’Clock Privé (8th – 10th September), the contemporary watchmaking event open to the public of enthusiasts.

Through talks, seminars and areas dedicated to innovation, the show will explore the boundaries of an accelerating phenomenon: according to the “Luxury and technology: the beginning of a new era” study published by Bain & Company on behalf of Comité Colbert, in the next 3 years luxury companies will employ an average of 3 types of emerging technologies more than those already in use.

The valuable innovation of startup & carats: Solutions from the sector’s most innovative start-ups and SMEs will be at Vicenzaoro September in the Startup & Carats area, a project organised in collaboration with ITA – Italian Trade Agency. At VOS for the first time Livemote, a start-up from Arezzo with headquarters in Rome, which develops software for technical assistance on machinery through augmented reality and 3D modelling based on photographic media.

Artificial Intelligence (AI) and creativity: in Trendbook 2025+ jewellery’s near future: Creative processes, craftsmanship and human sensitivity are key ingredients in the jewellery industry. Will they be able to survive the advance of technology and artificial intelligence?

This will be the introductory question to the AI – Art Intelligence, event organised by Trendvision Jewellery + Forecasting, IEG’s independent observatory on the world of jewellery, which, on Saturday 9th September will be presenting, The Jewellery Trendbook 2025+, a reference publication for the international jewellery market that describes emerging social phenomena and consumption trends over the next 18 months.

Digital revolution and jewellery: the CIBJO Seminar: The possible impacts of artificial intelligence-based systems on the jewellery industry will also be discussed in the seminar entitled, The coming revolution: artificial intelligence and its impact on the jewellery industry organised in collaboration with CIBJO, the World Confederation of Jewellery. On Sunday 10th September.

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