New pearl and coral jewelry debuted

Nov 22, 2023

Assael, North America’s premiere source for magnificent pearls and exquisite coral, was among six iconic jewelry brands chosen to participate in the Neiman Marcus invitation-only inaugural Bejeweled Ball held in Dallas Wednesday night.

Assael debuted exclusive new pearl and coral jewelry retailing from roughly $50K to over $1 million to more than 200 guests, including top jewelry clients of Neiman Marcus. Attendees were treated to an exclusive experience to shop one-of-a-kind pieces from leading global jewelry brands in a unique garden wonderland in the Hôtel Swexan, a boutique new luxury flagship in the Harwood District of Dallas.

“We are honored to be included in this unprecedented event,” said Peggy Grosz, senior vice president and Creative Director at Assael. “The combination of the ‘Pearl Revolution’ and the ‘Quiet Luxury’ trend have recently brought pearls into the forefront of haute couture fashion.

The understated sophistication of our newest designs proved a welcome delight for the most valued customers of Neiman Marcus. We debuted new elevated classics and innovative one-of-a-kind creations developed especially for this event, distinctive looks that epitomize Assael’s elegance with attitude vibe.”

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