PlatAfrica collaborates with DeBeers!
Brings 2023 emergence, theme to life!
This year’s iteration of the competition sees the introduction of capsule collections – a condensed version of the designer’s vision that can transcend trends and seasons by being more functional and commercial, as well as a collaboration with De Beers Group which will loan selected diamonds to our winners for showcasing in their platinum collections.
Thirty times rarer than gold and the strongest and purest jewellery metal on the planet with a natural white colour that doesn’t fade away, platinum is a perfect partner for gemstones, particularly diamonds. The collaboration between De Beers Group and Anglo American Platinum will help to further expose premium South African jewellery collections to the global market.
This year’s competition will see potential entrants being challenged to think commercially, through the use of their bespoke competition pieces to conceptualise a capsule collection (ring, earring, neckpiece and arm piece) that can be manufactured and sold to a broader global market.
The top ten winners in both the professional and student categories will have the opportunity to then manufacture their capsule collections for inclusion in the PlatAfrica collection which will then be available for sale in the international market.
The competition features three prize categories: professionals, apprentices and students, and the People’s Choice award, where the public will have the opportunity to vote for their favourite jewellery piece. In addition to prize money, winners stand the chance to be considered for participation in PGI India’s design sourcing workshop in 2023.
Participants must submit their final design pieces by 28 July 2023. Winners will be announced later on the year.
Offical Instagram account of heerazhaveraat.com, homepage for Trade News, Articles and Promotion of 💎Diamonds, 🔶Gems, 💍Jewellery & ⌚Luxury Industry
Heera Zhaveraat (HZ International) A Diamond, Watch and Jewellery Trade Promotion Magazine provide dealers and manufactures with the key analytical information they need to succeed in the luxury industry. Pricing, availability and market information in the Magazine provides a critical edge.