Swarovski opens largest ever flagship store

Dec 12, 2023
From left to right: Alexis Nasard (Swarovski CEO), Ashley Graham (model), and Giovanna Engelbert (Swarovski Creative Director)

Radiant with light and color, Swarovski on Fifth is a beacon of joyful extravagance on the world’s most iconic shopping street, offering customers the opportunity to immerse themselves in the sparkling world of one of Europe’s oldest luxury houses.

On entering the store, customers will discover Swarovski’s collections from crystal jewelry and home décor to Eyewear, Tableware, and limited-edition products; explore crystallized collaborations with global brands such as ’47 x MLB for the iconic New York Yankee cap and I Heart NY; and wonder at the fine jewelry collections made with lab-grown diamonds.

Designed by Creative Director Giovanna Engelbert, the store aims to spark wonder whilst paying homage to the shimmering beauty of crystal. Ranged across two floors and measuring 14,400 sq feet, Swarovski on Fifth is like stepping into a vibrant jewelry box filled with treasures – including the largest crystal chaton ever cut.

Swarovski’s New Flagship Store on Fifth Avenue

Giovanna Engelbert commented: “As New York is an iconic fashion capital and also feels like a second home to me, it is exciting to see our flagship on 5th Avenue come to life. I wanted to create the experience of entering a huge crystal – the world of Swarovski – and to ignite the imagination from the moment you step into the store.

From the grand staircase in the shape of an octagon to the use of quilted velvet and silk throughout the store, all details are intended to provide customers the feeling of being inside a luxurious jewelry box. My vision was to produce a modern, joyful, elevated, and futuristic design, which mirrors the light, energy and colors of New York.”

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