Reena Shukla

Creating this 25th Anniversary Special Edition has been an enjoyable experience over the past few weeks. I have had the chance to flip through old issues, revisit stories, and search for blurry photos from the era before Shutterstock and online images. Reliving the past has certainly stirred up a bit of nostalgia.

Bajaj Overseas Limited has a long tradition of publishing the Heera Zhaveraat [HZ International] G&J World Trade Promotion Monthly magazine. This magazine is a magnificent publication that reaches its target audience in the most classical manner. It enjoys a high circulation and is beautifully modernized with a distinctive appeal. It enjoys media mileage and provides valuable scope for projection and publicity for the companies involved. Clients have always relied on Heera Zhaveraat to achieve their ultimate goals.

The inaugural issue of Heera Zhaveraat Magazine was launched in December 1999. It rapidly established itself as a reputable entity within the industry, garnering predominantly favorable feedback. The magazine served as a pioneering publication in the gaming and jewelry sectors in India. Over time, additional publications were introduced, thereby broadening our presence and influence. Currently, we publish four magazines and maintain active platforms across digital, e-zine, and social media channels, although I personally prefer print media. Furthermore, we expanded into video content through the HZ TV news channel.

We are in the industry as corporate trainers, Journalists, and PR and Marketing consultants. Our publication house, with which I am associated as its Director, shall play a vital role in promoting, expanding, and engaging with the international marketplace with a focused Vision.

Due to the COVID-19 pandemic, our organization has shifted more towards virtual events, transforming traditional conferences into webinars using platforms like Zoom and Webex. We are particularly proud of our resilience during this period, as we haven’t missed a single issue. Our publication remains the same size, and we have expanded our conference activities. The industry continues to grow, change, and evolve, and I feel fortunate to have witnessed these revolutionary changes up close.

Looking back on our 25-year history, we’re excited. Over the years, we’ve organized dozens of trade fairs, served as media partners for over 500+ shows, co-organized more than 250+ shows, and hosted countless business seminars, conferences, buyer-seller meets, candid talks… and much more. It’s hard to sum it all up in just one page.

Currently, our discussions are focused on future plans. In addition to providing information and analysis, we aim to offer insights and perspectives from our analysts and writers, as well as from industry professionals directly involved in relevant issues and challenges. Finally, and most importantly,

Before I wrap up, I want to extend a heartfelt thank you to all the talented individuals who have been with us and contributed to making Heera Zhaveraat what it is today. This voice will always resonate in the industry.