We launched in the UAE region in the second half of 2022

Feb 05, 2024

Jawhara X NDC instore brandingNatural Diamond Council expanded its vision to the UAE with a soft launch, emphasising on the values and transparency of the natural diamond industry, busting myths and stating facts about the diamond category and weaving inspiring stories for the young luxury consumers via PR and our new website and social platforms.

Malabar X NDC instore brandingThe foray was embellished with the invaluable support of their strategic collaborations with experts from relevant industries, trade bodies, retailers, PR, and our exclusive COOP partners: Malabar Gold & Diamonds, Jawhara Jewellery and La Marquise Jewellery.

La Marquise X NDC Hoarding at the Gold souk 1These industry leaders have exhibited extraordinary dedication in promoting the Natural Diamond Category across various media platforms. Their unwavering support for NDC’s campaigns and their steadfast commitment to realizing the Natural Diamond Dream have contributed to a splendid beginning for NDC in the region.

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Shaping India’s $100 Billion Gems & Jewellery Future
At the Chintan Shivir on the 2040 Roadmap, Commerce Secretary Shri Rajesh Agrawal outlined a vision to grow India’s gems & jewellery sector from ~$29B to $100B, driven by innovation, technology, design, global branding.

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