Ethica Diamonds, a family-run jewellery company based in St Austell specialising in laboratory-grown diamonds and ethical gemstones, is thrilled to announce the launch of its exquisite new Senara Collection. Inspired by the breathtaking beauty of Cornwall, this beautiful range exemplifies Ethica Diamonds’ unwavering commitment to ethical sourcing and passion for supporting good causes close to the hearts of the team.
10% of profits from the Senara Collection will be donated to two vital Cornish charities, the Cornwall Air Ambulance and Cornwall Wildlife Trust. Timeless Designs, Cornish Inspiration and a Focus on Community! The Senara Collection echoes the wild beauty of Cornwall’s coastlines, featuring ethically sourced semi-precious gemstones, carbon-neutral laboratory-grown diamonds, and 100% certified recycled solid gold.
Emily, co-director of Ethica Diamonds, shares, “We wanted to create pieces that capture the very essence of Cornwall by using gemstones which reflect the colours of our coastline, while ensuring these pieces directly benefit the community and wildlife here in Cornwall.” Supporting the Heart of Cornwall.
Ethica Diamonds firmly believes in the power of community and is driven by a deep desire to support the heart of Cornwall. The Cornwall Air Ambulance provides a critical lifeline, rapidly delivering emergency medical care to those in need across the region, regardless of location or circumstance.
The Cornwall Wildlife Trust works tirelessly to protect and enhance our precious natural environment, safeguarding Cornwall’s unique biodiversity.” Founder, Elaine, says, “These charities do incredible work, and we’re honoured to support them.” Supporting these vital organisations is essential to ensuring that Cornwall remains a safe, healthy, and vibrant place for both people and wildlife.”
Customers can browse the Senara Collection online. For a personalised experience, Ethica Diamonds invites customers to book a no-obligation consultation at their boutique Cornish showroom to discuss bespoke commissions.
Heera Zhaveraat (HZ International) A Diamond, Watch and Jewellery Trade Promotion Magazine provide dealers and manufactures with the key analytical information they need to succeed in the luxury industry. Pricing, availability and market information in the Magazine provides a critical edge.
