Sicis launches its US expansion plan

May 19, 2023

Sicis Jewels, the Italian excellence of high jewelry in micromosaic based in Ravenna, is intensifying its presence in the American market with a multi-phase expansion plan. After consolidating its presence in Europe with prestigious boutiques in Milan, Paris, and London, the Maison participated for two consecutive years in Haute Jewels Geneva, standing out with a dedicated pop-up store that caught the attention of international players.

Subsequently, the Maison began to turn its attention to the Middle East, a flourishing market particularly fond of Italian goldsmiths, stringing together a series of fairs and events over the past two years that won over buyers and customers.

Building on these successes, Sicis Jewels has decided to make its way across the ocean, intensifying its presence in America. After establishing an office in New York with a dedicated commercial manager, the Maison has recently started a collaboration with IFE Lux Group, an agency specialized in luxury brand representation with HQ in Miami, which will be responsible for promoting the brand throughout the United States, Canada, and Central America.

Furthermore, in just over two weeks, the brand will participate in “Couture,” the most important annual high jewelry and watch event in the USA, scheduled from June 1st to 4th at the Wynn in Las Vegas. Couture represents a unique opportunity to showcase new jewelry collections and meet with the most prestigious American buyers and industry enthusiasts.

At Couture, the brand will showcase its latest and most acclaimed novelties presented at the recent Haute Jewels and Saudi Luxury Week. Damisa Ice, the refined white leopard with diamond pavé, Nebulosa Supernova, an explosion of red micromosaic and sapphires, and Incanto, delicate petals embellished with rubellites and kunzites, will be just some of the proposals.

With this new strategy, Sicis Jewels aims to promote its mastery of micromosaic and the artisanal quality of its products throughout the American territory, offering consumers the opportunity to discover the unique beauty of its high-end jewelry.

“The timeless beauty of our micromosaic jewelry deserves to be discovered worldwide, and that’s why we decided to expand our presence in the United States,” said Sicis Jewels creative director, Gioia Placuzzi. “The collaboration with IFE Lux Group and participation in Couture and other industry fairs are strategies that will allow us to consolidate our presence in the American territory and reach new customers, as well as offer them an even more complete and personalized service.”

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