In a dazzling display of solidarity, the Natural Diamond Council (NDC) has found unwavering support from esteemed co-op partners including Malabar Gold & Diamonds, Jawhara Jewellery, and La Marquise Jewellery, as they embarked on a journey to promote the natural diamond category in the UAE region.
Expanding its vision to the UAE market, the NDC had conducted a soft launch earlier, highlighting the values and transparency inherent in the natural diamond industry.
Through a concerted effort to dispel myths and present facts about diamonds, the council aims to captivate the attention of young luxury consumers by sharing inspiring narratives via PR channels, a newly launched website, and various social platforms.
Since its debut in the UAE market in the latter half of 2022, the Natural Diamond Council has forged strong alliances with prominent retail players, Malabar Gold & Diamonds, Jawhara Jewellery, and La Marquise Jewellery, setting the stage for a vibrant presence in the region.
These industry leaders have demonstrated remarkable dedication in championing the natural diamond category across diverse media platforms. Their steadfast support for NDC’s campaigns and unwavering commitment to realizing the natural diamond dream have laid the groundwork for a promising future in the UAE market, ensuring that both natural diamonds and the NDC continue to sparkle in the region.
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