Retailer and fine jewellery brand PureJewels has launched their Vridhi medal and will introduce a Vridhi jewellery collection later this year, inspired by growth and endeavour. PureJewels’ two leading craftspeople notched up six Goldsmiths’ Craft & Design Council awards between them this week for their work on the Vridhi medal.
A new comprehensive jewellery collection will be available to purchase later this year, featuring PureJewels’ 22-carat “Sunrise” gold alloy, developed in-house, and platinum with precious gemstones.
Charlotte Garnett, PureJewels’ Head of Design, and Marco Paonessa, PureJewels’ Head Craftsperson, won a total of six category awards between them at the Goldsmiths’ Craft & Design Council Awards staged at Goldsmiths’ Hall for their work on the Vridhi medal.
Charlotte said, “Vridhi celebrates the hard journeys we take and the wonderment and possibilities that come from that bravery. It is composed of 3 faces, Past, Present and Future, each with a scene hidden within the distinct crafts, the lines of which link together like the threads of time.
“It draws inspiration from a wide range of sources, from Walt Whitman’s -Passage to India, poem, the Triptychs of Hieronymus Bosch, and the inspiring journey of our PureJewels founder.”
PureJewels CEO Jayant Raniga said, “These awards and recognition are a testament to the talents of our team and our collective commitment to the preservation of heritage crafts. The Vridhi collection embodies everything we stand for, while staying true to the beautiful aesthetics of our brand. For our team to achieve so much so quickly upon the launch of our in-house atelier, underscores their talents and commitment to our cause.”
PureJewels is presently looking for additional craftspeople to expand the team, Jayant said.
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Shaping India’s $100 Billion Gems & Jewellery Future
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Shaping India’s $100 Billion Gems & Jewellery Future
At the Chintan Shivir on the 2040 Roadmap, Commerce Secretary Shri Rajesh Agrawal outlined a vision to grow India’s gems & jewellery sector from ~$29B to $100B, driven by innovation, technology, design, global branding.
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