Global non-profit Diamonds Do Good has announced the launch of its inaugural, April = Diamonds Do Good Month; initiative to encourage retailers to educate, equip, and empower their customers to better understand the powerful, life-changing impact behind their purchase of natural diamonds.
“We believe that every natural diamond has a story to tell, and Diamonds Do Good Month provides an opportunity to amplify these stories and educate consumers about the positive impact of their purchase,” said Nancy Orem Lyman, executive director of Diamonds Do Good.
Diamonds Do Good will be collaborating with interested retailers across the nation to aid in their educational efforts through access to a variety of assets including: Outreach to local news networks to spotlight their retail market with an educational focus on natural diamonds.
1: Myth vs. Fact, educational materials for sales associates to address common questions surrounding natural diamonds.
2: Social media posts and reels to educate consumers on the impact of their natural diamond purchase.
3: Proposed captions and images tailored to each retailer’s branding.
4: Inclusion of the retailer’s logo and impact story on DDG Online.
5: Branded DDG video for in-store and website use.
6: Suggested text and imagery for website headers throughout April.
7: Press release template for retailers to send to local news outlets.
“We’re thrilled to partner with retailers across the country to spread awareness about the positive contributions of natural diamonds,” said Kathy Corey, president of Diamonds Do Good and former owner of Day’s Jewelers. “Together, we can empower consumers to make informed choices and understand the life-changing impact behind their natural diamond purchase.”
Early participating retailers include Christopher’s Fine Jewelry, Day’s Jewelers, Fred Meyer Jewelers, Greenwich St. Jewelers, Helzberg Diamonds, John Mays Jewelers, Lasker Jewelers and Diamonds, Lux Bond & Green, MJ Christensen, Nungu Diamonds, Padis Jewelers, Saslow & Henebry’s, and Zachary’s Jewelers.
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