Salman Khan all set to venture into jewellery segment

Oct 03, 2016

Being Human – The Salman Khan Foundation has tied up with Style Quotient Jewellery Pvt. launch an enthralling range of fine diamond Jewellery on 30th September, 2016 in New Delhi.

Style Quotient Jewellery Pvt. Ltd is the exclusive global licensee of Being Human Jewellery to design, manufacture, distribute and retail the brand.

 Jewellery is inspired by Being Human’s6 core brand values as love, care, share joy, help and hope. Inimitably designed, these 7 light-weight collections will be available in gold and diamonds: Being Human Statement Collection, Trinity collection, Classics collection, Partners for life collection, Black Galaxy Collection and Linear collection. 80 per cent of all the Jewellery will cater to women and 20 per cent to men. They will be available across jewellery retail stores in India and also, exclusively on, the largest online store in country.

These lightweight differentiated collections have been designed for everyday wear and the range starts from Rs. 5,000 to Rs. 50,000. Part proceeds of the sales go to charity to support twin causes of education and healthcare for the underprivileged.

The entire range of Being Human Fine Jewellery is designed in certified natural diamonds and crafted in 18 karat gold. Each piece of Being Human jewellery will be crafted with natural Australiandiamonds that have passed through Rio Tinto’s Chain of Custody system from mine to retailers and will be accompanied by a Certificate of Authenticity that tells its new owner they are buying authentic Australiandiamonds.

Being Human Jewellery is certified by Gemological Science International (GSI). GSI, US headquartered, is one of the world’s largest gemological organizations. By combining innovative thinking, new technology and traditional values, GSI is logical choice of Being Human Jewellery buyers.

“I have been associated with Style Quotient Jewellery Pvt. Ltd before and it feels great to now collaborate with them. Being Human is a brand with a soul, and with this association, we are moving to the next step of expansion. People have always given me and Being Human tremendous love and I hope we continue to receive it in the days to come…”, Salman Khan said.

“It is our pleasure to be connected with Being Human foundation. We have worked very closely in the past with Salman Khan and the association has been a gratifying and joyous one. Salman Khan represents modern-day India and has a huge global and mass appeal. His presence will boost our brand equity and will assist us to move effortlessly into the Western and Northern Region, which is our focus currently. Jointly, we have worked with skilled pool of craftsmen to add the blaze to our jewellery. We look forward to join hands and wish we continue to add many more dazzling instants in the life of our cherished customers, stated Prasad Kapre, the CEO and Director of Style Quotient Jewellery Pvt Ltd”.

“We are excited to launch Being Human’s line of fine jewellery exclusively on our platform. This offering gives millions of fans of Salman Khan and the brand from across the country an easy and immediate access to the fresh selection. After receiving anoverwhelming response of Bajrangi Bhaijaan pendants on our platform, we are pleased to bring this exceptional offering to our customers just aheadof the festive season.” says Mayank Shivam, Category Leader,Amazon Fashion.

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