Biver hammered the first watch

May 16, 2023

Biver sold for CHF 1 million (Total paid by the buyer: CHF 1.27 million / Euro 1.3 million / USD 1.3 million) yesterday in Geneva by Phillips. A record amount for the first watch of a new watch brand, which has not yet started production.

What a suspense! The atmosphere in the room was electric yesterday afternoon in Geneva for the sale of the first JC BIVER prototype! A Tourbillon Minute Repeater Carillon, in Titanium, a unique piece with a silvered obsidian stone dial, made for Jean-Claude Biver by his son and his team, and which marks the start of the production of their watches.

The auction led by Aurel Bacs, under the Phillips tent set up on the lakeside at the Hotel La Réserve, was full of twists and turns. No less than 15 minutes were devoted to lot 128, with bids punctuated by several collectors from the three continents, both online, telephone and in-room bidders, vying for this first prototype which will remain forever in history the cornerstone of the Biver brand.

It was an American collector who won the sale (he was online), and along with the watch he received a warm congratulatory gift from Jean-Claude Biver and his son Pierre Biver: a bottle of 1949 Château d’Yquem from JC Biver’s private collection, the year of his birth, accompanied by two kilos of his mountain cheese.

It was an exceptional moment, full of emotion, which marked the sale of the first JC Biver watch and in a way the birth of the brand. Production of their first three Tourbillon Minute Repeater Carillon models (in pink gold, titanium, and two-tone skeleton) has just begun, with the first deliveries scheduled for September 2023.

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