Vicenzaoro January Marks Time With Contemporary And Vintage Watchmaking

Dec 21, 2023

Watchmaking will be one of the protagonists of Vicenzaoro January 2024, the international jewellery exhibition organised by Italian Exhibition Group – IEG which is preparing ist return to Vicenza from 19th to 23rd January 2024 together with T.Gold, the exhibition of machinery and innovation for the jewellery industry. Two areas will be devoted to watches: TIME, a B2B area for contemporary watches with multi-channel distribution, private labels and accessories (hall 1); and VO Vintage, an event open to the public and specifically for vintage watch and jewellery collectors and enthusiasts, scheduled to take place from 19th to 22nd January 2024 in the foyer on the first floor of Vicenza Expo Centre (hall 8.1).


A business space for contemporary timepieces that acts as a meeting point for manufacturers and buyers from all over the world. With a selection of 45 exhibitors, the TIME community showcases emerging brands, micro-brands and start-ups in contemporary watchmaking, as well as private labels and accessories. Participants since the first edition of “Time”, the Locman, Edox and U-Boat brands will be returning to Vicenza for the third time. The latter has chosen Vicenzaoro to present L. Kendall, a prestigious watch brand with origins dating back to 1742 London, recently acquired and revitalised by the group.

Made in Italy proposals include the independent brands Venezianico and Out Of Order and a selection of micro-brands in collaboration with W.O.I. – Watches Of Italy which will be bringing names such as Allemano, Mondia, Perseo and Orologi Calamai to the show, among others. TIME will be increasingly more international: to name but a few the Swiss attendance, with brands such as Maurice Lacroix, will be up to 33% (it was 18% in 2023), and French brands such as Herbelin will be up to 7%. Brands from Belgium and the USA will also be participating.


Increasingly popular among the watch lovers’ community, VO Vintage, an event open to the public of fine vintage watch and jewellery collectors, dealers and enthusiasts, is now at its fifth edition with an even greater selection of fine pieces presented by the best of vintage dealers: + 22% compared to the last edition. An all-round and inclusive event, the only one of its kind in Italy, it is structured to involve the public not only in the purchase of unique and valuable watches, but also in educational meetings, with seminars, talks, masterclasses and workshops that focus on the passion for timepieces and are much appreciated by the community of watch lovers.

Key players in the industry, experts and the trade press will meet to shed light on central themes in watchmaking, such as the fight against counterfeiting. Among others, experts of the calibre of master watchmaker Giulio Papi, Professor Ugo Pancani, lecturer in mechanical and electronic watchmaking at the FHH Academy in Geneva, and Bruno Bergamaschi aka Giorgione, founder of the Watchouse enthusiasts’ forum, will be in attendance. Representatives of the Watchpassion retailers’ association and the sector’s best dealers, such as Stefano Mazzariol, Maurizio De Angelis, Andrea Foffi and Elvio Piva, will also be at VO Vintage with the aim of offering visitors a complete and engaging experience under the banner of vintage watchmaking culture.

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