Emmy-nominated actress Lily James is the new Global Ambassador for Only Natural Diamonds (ND), presented by the Natural Diamond Council.

Celebrate the magnificence of natural diamonds, their timelessness and rarity—heirlooms To Treasure Now and Forever. Shining bright in the film is Lily James, the Emmy-nominated actress known for roles in Pam and Tommy and Downton Abbey. Lily encapsulates the power of natural diamonds.

Get a glimpse inside Lily’s glamorous world and discover your new favorite pieces, for every moment, now and forever.

Lily James is dressed to the nines and decked out in natural diamonds in her latest campaign as the Natural Diamond Council’s Global Ambassador. From a glam night out to dressed down in diamonds, Lily sparkles and shines bright as her most authentic self, wearing pieces to treasure now and forever.

Life’s most brilliant moments deserve a dusting of natural diamonds, whether paired with casual streetwear, power tailoring, sophisticated evening wear, or full-blown glamour for a big night out, the campaign celebrates the versatility of natural diamonds.

The rarity of natural diamonds is celebrated as well, with Lily reflecting on her impactful time in Botswana where she was able to see a diamond’s journey. The actress also reminisces on her first diamond jewelry gift and shares her experiences wearing incredible pieces on the red carpet.

The campaign will live on high-impact streaming platforms like Peacock, contextually align across best-in-class programmatic networks alongside relevant websites such as Brides, Vogue, Time Out, Buzzfeed, Bustle, and E! And be present on social platforms such as YouTube, Instagram, TikTok, and Snapchat.