Tacori introduces first couples collection
The brand leans into burgeoning cultural trends
Tacori, a timeless and iconic fine jewelry brand, announced its latest line, the TACORI Couples Collection. For couples celebrating an important relationship milestone, the collection of gender-neutral, size-inclusive bands is made to mix, match, or stack and features unexpected details, brilliant diamonds, and diverse finishes to reflect all facets of love. Tacori also includes the option of moissanite center stones as well as Lab Grown Diamonds.
Nadine Tacorian Arzerounian, Tacori head of design, began to notice couples choosing eternity bands and fine jewelry rings in lieu of engagement rings and men’s bands. “We’ve seen modern couples who want to celebrate love authentically, in their own way and on their own terms, stepping away from the traditional category conventions,” said Arzerounian.
“While engagement rings still hold a prominent place in both society and in our product assortment, we were excited to capture this evolving trend. Each ring in the Tacori Couples Collection is inspired by the idea of connection and is a modern symbol of love and unity.” The brand continues this theme of authenticity, individuality and connection through campaign imagery that features real couples.
The capsule collection features an assortment of 12 hand-crafted styles with complementary designs. The bands will be released in platinum, 18k yellow, rose and white gold in a variety of band widths and metal finishes such as high polish, satin or brushed, for an endless array of pairings.
“We curated time-tested silhouettes in a collection that allows people to mix, match and customize to reflect their unique style as a couple and each person’s individuality,” continued Azerounian.
