Recently the World Gold Council (WGC) announce the launches of their generic gold promotion campaign; You are Gold! In the row Prithviraj Kothari, Managing Director of RiddiSiddhi Bullions Limited (RSBL) shared his view and said, “The You are Gold, Ad campaign by WGC sends a powerful message to Gen Z and Millennials that you can overcome your fear, self-doubt, insecurity, discouragement and failures by wearing gold.
Gold is considered to be lucky, can empower you, uplift you, and give you passion to achieve your goals. Indeed, Gold has been used since 5000 BC, generation after generation, as a symbol of high social status, as a currency, as a commodity, as an investment tool, and flaunted as jewelry and younger generations need to understand this.”
Just the World Gold Council (WGC) had launched new ‘You are Gold’ multimedia campaign to reinvigorate the relationship of millennials and Gen Z with gold in a meaningful way in India.
WGC said, recognising the importance of precise audience targeting, the campaign will leverage high-traffic digital platforms such as YouTube, Google, Facebook, and Instagram, and utilise cutting-edge tech media platforms to tailor its messaging to specific demographics and interests.
Since its inception in July 2021, the ‘You are Gold’ campaign has championed the journey and pivotal moments of millennials and Gen Z, fostering a deeper connection with gold through heartfelt narratives. Evolving with each passing year, the campaign continues to redefine its scope, embracing authenticity and inclusivity.
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