Charles Zuber Wins Grand Prix

May 27, 2023

Charles Zuber along with Brand Lounge, a strategy-led brand consultancy, announces their triumphant win of the prestigious Grand Prix at the tenth Transform Awards Middle East Africa. This honor recognizes the collaboration between Geneva-based luxury watch and jewelry brand Charles Zuber and Brand Lounge.

The Transform Awards MEA recognizes the transformative power of brand strategy and design and celebrates exceptional brand development efforts from across the region. Along with the Grand Prix, Brand Lounge celebrated a remarkable evening with 11 golds, four silvers, five bronzes, and four Highly Commended awards for their flagship projects.

Charles Zuber x Brand Lounge earned praise for its daring approach to brand development in the luxury retail industry. Through the strategy-led brand development methodology, Brand Lounge defined and developed a Neo-Swiss design philosophy that differentiated the brand in a fiercely competitive sector.

Charles Zuber x Brand Lounge’s remarkable achievements at the awards underscore its steadfast commitment to delivering innovative and differentiated ideas.

Sabrina Bergopsom, Sales & Marketing Director at Charles Zuber remarked, “The brief for developing the Charles Zuber brand was simple: let us make the impossible possible and disrupt the luxury watch and jewelry industry. This is exactly what they achieved through their strategic foresight, creative interpretations, and daring positioning, which cemented our brand’s niche in a highly competitive market for luxury watches.”

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