India Pavilion makes a splash in 20th edition of DJWE

Feb 07, 2024

The Doha Jewellery & Watches Exhibition (DJWE) is hosting a grand India Pavilion at its 20th edition, unveiling an extraordinary showcase of craftsmanship, tradition, and contemporary designs. The India Pavilion, spanning an impressive 216 square metres, features 17 exhibitors and 18 booths, presenting an unparalleled collection of Plain Gold, Studded Jewellery, and Diamond Studded Jewellery.

The 20th edition of the DJWE is being held at the Doha Exhibition & Convention Centre (DECC) from 5 – 11 February 2024.

H.E. Mr. Vipul, Ambassador of India to Qatar, said, “Our main job as the embassy is to promote Indian exports and facilitate trade between our two nations. As part of this effort, we actively promote Indian jewellery in Qatar. Doha Jewellery & Watches Exhibition (DJWE) represents a significant opportunity, and I am delighted to see the substantial Indian Pavilion present here. Our close collaboration with GJEPC underscores our commitment to raising awareness and promoting Indian jewellery. In the Qatari market, numerous Indian jewellers are already engaged, either independently or through various partnerships and retailers. Thus, there is already a strong level of brand recognition and appreciation for the quality of Indian jewellery within Qatar.”

Vipul Shah, Chairman, GJEPC said, “The Middle East is a pivotal export destination for India’s gem and jewellery products, representing a substantial 22% of total exports in this sector. Qatar, in particular, holds significance for India, contributing to the export of gold jewellery, amounting to USD 200.88 million in the fiscal year 2022-23. The India Pavilion at the DJWE serves as a valuable platform to explore and comprehend consumer trends and preferences, particularly from this region, providing an opportunity for further engagement.”

“International buyers from the UAE, the Middle East, Africa, and the rest of the CIS find seamless access to Indian exhibitors through the India Jewellery Exposition Centre (IJEX) in Dubai. Serving as a dedicated B2B platform, IJEX in Dubai is a year-round showcase of exquisite Indian-made jewellery, providing international buyers with continuous opportunities to make jewellery purchases.”

The India Pavilion proudly features an impressive lineup of 17 exhibitors, each contributing to the rich tapestry of the country’s jewellery heritage. Among them are Binnys Jewellery Pvt Ltd; G M Products Private Limited; K K Jewels; RR Gems Private Limited; Creative Overseas; Sital Dass Son; Shrians Jewels; De’viva Jewels; Izzari Jewells; Alankrti; SNS Enterprises; K.Lalita Jewellers; Spectrum Jewelmart Pvt. Ltd.; 24K The Jewel Boutique; Kohinoor Jewellers; Panim Exports; and Anirudh Impex.

The Gem & Jewellery Export Promotion Council (GJEPC), as the apex body of India’s gem and jewellery industry, stands as the driving force behind India’s global leadership in the trade. With over 5 million skilled workers, the industry has invested in modern infrastructure, offering health insurance and unparalleled training programs, showcasing India’s commitment to excellence.

India, recognised as the world’s diamond manufacturing leader, presents an impressive array of gems and jewellery, both plain and studded, featuring diamonds and coloured gemstones. The industry’s adaptability to the latest technology positions it as the go-to destination for diverse global jewellery needs.

India’s jewellery sector combines traditional artistry with cutting-edge technology to produce modern designs. Renowned for its skilled craftsmen and precision in cutting and polishing diamonds and precious stones, India has garnered global acclaim.

The gem and jewellery exports from India contribute a staggering USD 40 billion annually, showcasing the industry’s robust economic impact on the global stage.

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