Geneva-based brand opens at Abu Dhabi

May 24, 2023

Following the brand’s much-noticed appearance at Watches & Wonders in Geneva just a few weeks ago in April, Charles Zuber is today opening its first boutique worldwide at the exclusive Yas Mall on Abu Dhabi’s fabled Yas Island.

This exciting milestone marks a major step in Charles Zuber’s journey, establishing a presence for the brand in a captivating destination for watch and jewelry enthusiasts in the United Arab Emirates and beyond – and sets a strong signal as the brand’s business development strategy gains momentum.

The Charles Zuber boutique opened its doors to the public for a cocktail reception hosted from 5 to 9 pm. At the red-carpet event, guests were invited on an immersive, walk-through experience to discover the brand’s rich history.

The opening celebration was held under the auspices of HE Massimo Baggi, Ambassador of Switzerland to the UAE & Bahrain, alongside Mohamed Hilal, one of the 3 founding partners of Charles Zuber, and Sabrina Bergopsom, managing director of Charles Zuber.

The evening was also honored by the presence of the Director General of the Abu Dhabi Chamber of Commerce & Industry, H.E. Mohammed Hilal Al Muhairi. Guests were able to discover all of the Maison’s latest watch creations, including the Perfos Karl – dazzling with its rose gold case set with baguette cut orange sapphires – and the elegantly minimalist Perfos 36mm with brilliant cut diamonds all over the bezel.

Charles Zuber’s high watchmaking art, ‘the provocative beauty of simplicity’, is now on permanent display in the United Arab Emirates.

‘It is with great pride that we rekindle the legacy of Charles Zuber here in the UAE with this first boutique in Abu Dhabi. We could not have imagined a better setting for sharing our deep passion for Swiss high horology and jewelry,’ said Mohamed Hilal, founding partner of Charles Zuber.

“We are absolutely delighted to open our very first brand boutique to the world, and what better place to do so than in the vibrant city of Abu Dhabi,” said Sabrina Bergopsom, managing director.

“The boutique is ideally situated between Abu Dhabi and Dubai, in a location that bridges both international tourism and local market flair. Yas Mall, known for its unmatched luxury retail offerings, provides the perfect backdrop for us to showcase our brand’s exceptional craftsmanship and dedication to perfection. We are excited to invite our esteemed clients and watch enthusiasts to explore the world of Charles Zuber,” she adds.

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