Vintage cars and bright Pontiacs create the perfect setting for Valérie Messika‘s 2023 campaign, inspired by the world of the American cinema, where the iconic Kendall Jenner and the famous dancer and actor Alton Mason play leading roles.
Stacking contemporary jewelry, mixing both color and designs, the Artistic Director has created a spectacular shoot with multiple sources of inspiration and an exploration of color.
KENDALL JENNER, AN UNINHIBITED JOURNEY
Kendall Jenner’s powerful gaze and pose continues her collaboration with Messika with a multi-faceted shoot; a campaign which acts as a tribute to the young model’s passion for iconic American cars.
“Kendall has a very powerful natural presence in front of the camera. In one look, she is there. She embodies values that are in sync with our house: an accomplished and confident woman, well in tune with modern times. This is the strength of the house of messika, which is embedded in the spirit of time.” Valérie Messika, Founder et Artistic Director of Maison Messika.
ALTON MASON, IN THE MIDDLE OF THE AMERICAN DESERT
A resolutely modern shoot that invites uninhibited styling, powerfully embodied by American dancer Alton Mason, who is writing a new page in his history book with the House of Messika.
“In our second show, alton was our male model. This combination was a huge success. Rooted in the world of fashion. Always on the move, alton dances and acts. This works perfectly with our energy.” Valérie Messika
A MARRIAGE OF ATMOSPHERES IN JUXTAPOSITION
The desert – arid, mineral and raw – contrasts perfectly with the brilliance of latex, gold and diamonds. The Pontiacs bring a retro touch with their glossy colors and leather and velvet interior. A play of contrasting materials creates an offbeat and relaxed setting where the wild world of the American desert serves as a backdrop for the Messika collections.
A shoot masterfully led by international fashion photographer Chris Colls, in the Palm Springs desert. An inspired duo, Valérie Messika and the photographer imagined a multi-faceted trilogy where Kendall Jenner and Alton Mason make diamonds come to life. A brilliant staging for an ode to American cinema in three chromatic acts: Red, Blue and Violet.
RED: FOR A BREATHTAKING THRILLER
With the Pontiac’s glossy chassis and leather seats, Kendall Jenner and Alton Mason embark on a contemporary road trip that draws on life of America in the ‘60s. As with the great Hitchcock heroines, Kendall embodies a mysterious and free woman behind the wheel of an immaculate red Pontiac. A woman with multiple faces; a modern-day Grace Kelly, a new Thelma & Louise, an invincible heroine from a Quentin Tarantino film.
D-VIBES
D-Vibes are second-skin jewels that follow the curves of the body. Modern and daring pieces; an uninhibited twist on the traditional diamond rivere. Each piece reads like a free score where gold and diamonds alternate; jewels that build a new tempo.
Heera Zhaveraat (HZ International) A Diamond, Watch and Jewellery Trade Promotion Magazine provide dealers and manufactures with the key analytical information they need to succeed in the luxury industry. Pricing, availability and market information in the Magazine provides a critical edge.
