Pride Hotels to Focus on Asset-Light Strategy to Fuel its Expansion Plan

Jun 07, 2023

Pride Hotels Group would continue to focus on the asset-light strategy for expansion as it aims to scale up its operations across various geographic locations nationally. The majority of the new properties will be situated in well-liked tourist hotspots for recreation. With the market gaining rapid momentum the company will soon return to expansion mode for its flagship properties.

Mr. SP Jain, Chairman and Managing Director, Pride Hotels Group said, “We have seen a good inflow of leisure tourists across all our properties nationally during this season. Religious tourism too has seen an uptick as people from India and across the world have been visiting various pilgrim locations nationally. Pride Hotels, with its strategic location, delectable food options, banqueting, and host of hospitality services has significantly appealed to travelers across diverse destinations. Our owner-centric strategy with best-in-class experiences, technological enhancement, and manpower competencies has enabled us to expand rapidly under asset-light alliances. We are a homegrown brand that resonates with true Indian hospitality”.

Pride Hotels exemplifies a luxurious brand with its banquet and conference facilities, reinforcing itself as the one-stop destination for MICE. With a pan-India presence, the group generates 40% revenue from F&B, MICE, and Weddings. The hotel chain has witnessed a significant movement in bookings across all its properties for the forthcoming wedding season.

“We have seen a large increase in bookings for the wedding season at pan India locations. There has been a significant increase in reservations; banquets are already scheduled for many auspicious dates during the upcoming season. We reaffirm our position as the go-to location for the big fat Indian wedding with specially curated packages, themed settings, and personalized cuisine” says Atul Upadhyay, Senior Vice President, Pride Hotels Group.

Pride Hotels Group has a presence in around 56 great locations with 5,390 rooms, 109 restaurants, 152 banquets, lawns, and conference halls. The group operates and manages a chain of hotels under the brand name “Pride Plaza Hotel” an Indian Luxury Collection, “Pride Hotel” which are conveniently centrally located business hotels, “Pride Resort” at mesmerizing destinations, Mid-Market segment hotels for every business “Pride Biznotel” and a fresh concept of Premium luxury serviced apartment stays “Pride Suites”. All brands are well appreciated and frequented by celebrities, corporate, and domestic & foreign tourists.

Current locations are New Delhi, Kolkata, Ahmedabad, Pune, Nagpur, Bangalore, Chennai, Goa, Jaipur, Indore, Udaipur, Bharatpur, Mussoorie, Puri, Gangtok, Anand, Alkapuri, Manjusar (Vadodara), Sasan Gir, Somnath, Bhopal, Haldwani, Ranakpur, Rishikesh, Digha & Rudraprayag. Upcoming locations are Daman, Bhavnagar, Surendranagar, Agra, Dwaraka, Jabalpur, Bhopal, Bharuch, Haldwani, Nainital, Jim Corbett, Dehradun, Chandigarh, Dehradun, Lucknow, Varanasi, Rajkot, Kanpur, Neemrana, Mysore, Gurugram, Aurangabad, Halol, Yawatmal, Bengaluru, Greater Noida, Motera (Ahmedabad), Lonavala, Ambaji, Veraval, Amritsar among others.

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