De Beers brands announces new CEO

Oct 23, 2023

De Beers Group announces the appointment of Sandrine Conseiller as CEO, De Beers Brands. Sandrine will oversee the development of De Beers’ brands and investment in existing and new diamond markets. Sandrine’s appointment follows Marc Jacheet’s decision to leave De Beers. She will join De Beers and become a member of the Group’s Executive Committee on 1 December 2023.

Sandrine joins De Beers from Maus Freres Brands Group where she spent eight years, most recently as CEO of Aigle and before that, Group Marketing & Branding Executive Vice President for Lacoste. Prior to this, Sandrine spent almost two decades in leadership roles at Unilever spanning marketing, general management and audit disciplines across various geographies.

Al Cook, CEO, De Beers Group, said: “I’m delighted to welcome Sandrine to De Beers. Her track record as a leader of iconic, purpose-led brands speaks for itself. She has consistently driven transformation and growth. But I am even more impressed by her passion and values. Sandrine joins De Beers at an exciting time, as we grow the value of our 135-year old brand, and share magnificent diamond jewellery with our clients around the world. I look forward to working with her.

“I would like to thank Marc for his support and contribution during his time as CEO of De Beers brands and wish him great success in the future.”

Sandrine said: “I’m extremely excited to be joining De Beers, a truly iconic brand and the globally recognised home of diamonds. As the only diamond brand that starts at the source, I’ve been hugely inspired by the positive impact that De Beers diamonds create for the people and places where they are discovered. I’m looking forward to working with colleagues’ right around the world to further unlock the potential of De Beers’ brands through linking the beauty that diamonds bring to the world with the good that diamonds do.”

Sandrine holds a Master’s in Business Management from NEOMA Business School and has an International Directors Programme Certificate from INSEAD. She has served as a Board Member and Senior Advisor, including at PPYarns, Carbios and Raise Sherpas. She also received the Chevalière de l’Ordre National du Mérite (Knight of the French Republic) in recognition of promoting diversity in business while developing sustainability within the French industry.

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