In a recent announcement, José Ganga Júnior, the Chairman of Angola’s National Diamond Company, Endiama, unveiled ambitious plans to internationalize the diamond sub-sector business. Addressing the media during a press conference in Luanda Province, Júnior emphasized the strategic move as a pivotal step to broaden horizons and invigorate the Angolan diamond industry.
Highlighting the unique circumstance that Endiama currently lacks a foreign representative despite its significant size and corporate objectives, Júnior articulated the company’s intention to establish a global presence. “We intend to establish antennas or production facilities in key international locations such as Dubai, China, and Hong Kong to propel our industry to new heights,” he stated.
As part of the company’s vision for the upcoming year, Júnior revealed plans to inaugurate a state-of-the-art Endiama diamond cutting plant. Significantly, this facility will operate independently without any external shareholdings or partnerships, underscoring the company’s commitment to autonomous growth.
Providing insight into the impact of Endiama’s initiatives, Júnior shared that since the company’s inception, over 20,000 jobs have been generated, surpassing the previous count of 12,000. Additionally, he disclosed that the current diamond cutting capacity in the country stands at approximately 480,000 carats, aligning with the installed capacity of seven factories.
This strategic internationalization and expansion plan not only signal Endiama’s commitment to becoming a global player but also positions Angola to play a more prominent role in the international diamond market.
Heera Zhaveraat (HZ International) A Diamond, Watch and Jewellery Trade Promotion Magazine provide dealers and manufactures with the key analytical information they need to succeed in the luxury industry. Pricing, availability and market information in the Magazine provides a critical edge.
