New campaign featuring world-class talents: The Diamonds for All campaign celebrates the breaking of conventions and tells a new diamond story. From diamonds are a girl’s best friend to “diamonds are everyone’s best friend.” From diamonds on ring fingers to “diamonds on every finger.”
Bringing the message to life are icons and talents to be celebrated for their unique personas and their contributions to style and culture, including model and actress Pamela Anderson, American Sign Language performer Justina Miles.
Former model and Vogue Creative Director-at-Large Grace Coddington, actress Amita Suman, model Precious Lee, model Sherry Shi, and musical artist and dancer Vinson Fraley. The campaign was shot in New York City by photographer Mario Sorrenti and director Gordon von Steiner.
“The next chapter of Pandora Lab-Grown Diamonds is brought to life with the ‘Diamonds for All’ campaign and its cast that helps us re-imagine diamond traditions. Our diamonds are not for the few, for a once-in-a-life-time occasion, or only for giving. They represent personal meaning that each of us can create,” said Mary Carmen Gasco-Buisson, Chief Marketing Officer of Pandora.
High quality and craftsmanship with reduced environmental impact: Pandora Lab-Grown Diamonds are grown, cut and polished for exceptional quality to maximize radiance and sparkle, and each diamond is set in sterling silver or 14k white or yellow gold by skilled artisans.
Pandora Lab-Grown Diamonds have a lower carbon footprint compared to mined diamonds, setting a new industry standard for creating beautiful jewellery with a reduced impact on the planet. Since August 2022, every piece from Pandora Lab-Grown Diamonds collections has been made with diamonds grown, cut and polished with 100% renewable energy, and set in jewellery crafted with 100% recycled silver or gold.
Lab-grown diamonds are identical to mined diamonds, but created in a laboratory rather than excavated from a mine. They have the same optical, chemical, thermal and physical characteristics and are graded by the same standards known as the 4Cs – cut, colour, clarity and carat.
“I like the fact that these are lab-grown diamonds, and knowing the jewellery is crafted from recycled silver and gold makes me feel good about wearing it. It is actually the more radical, kind-of-glamorous move,” said campaign cast member, model and actress Pamela Anderson.
Pandora Lab-Grown Diamonds are available in stores and online in the US, Canada and UK, as well as expanding into Australia, with new collections available from August 31st. Select collections will also be available in Mexico and Brazil in October 2023.
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