Family-owned luxury jewellers, Laings, has opened a second TAG Heuer boutique in Scotland, situated in the prime luxury retail location of Multrees Walk in Edinburgh. The new store, which opened on 15 March 2024, follows the successful launch of Scotland’s first mono-brand TAG boutique in September 2023 located on Buchanan Street.
The new Edinburgh store has created seven local jobs for the area, including a store manager and sales assistant roles. The selected unit, which spans more than 130m², displays the brand’s latest pieces, including the iconic Carrera Collection.
The boutique features a wall-mounted, 3D Porsche sculpture showcasing the long-lasting partnership between the iconic brands. Created by local artist, Katy Sawrey the sculpture incorporates her trademark vibrant interpretation of the Scottish landscape and unique style, complementing the brand’s bold offer and nodding to its racing heritage.
Stuart McDowell, managing director of Laings, said, “The opening of our Edinburgh mono-brand boutique is not only a testament to our strengthening partnership with TAG Heuer, but further demonstrates Laings investment into the trend of mono-brand boutiques, which offer a focused, more immersive experience that many of our clients look for.
“We are proud to introduce Edinburgh to a new, state-of-the-art retail destination, with our interactive display area alongside the excellent customer service and diverse offering clients have come to expect from the Laings and TAG Heuer names.”
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