Gemfields successful tie up with the JJS

Dec 08, 2023

The prestigious Jaipur Jewellery Show (JJS) is a leading business-to-consumer and business-to-business jewellery show, now in its 21st year.

Gemfields is proud to once again have been the headline sponsor of this year’s edition of the JJS, which was dedicated to celebrating emeralds, the gemstone beloved by royalty and celebrity alike, from Cleopatra to Elizabeth Taylor. This represents almost a decade of successful partnership between Gemfields and the JJS.

Emeralds – Timeless Elegance, was the fitting title of this year’s JJS show, carrying on from the popularity of the same theme last year, with a range of activities taking place to build excitement around emeralds. Amongst these was a photo campaign with the model, actress and JJS 2023 brand ambassador Pooja Batra – a popular figure in her home country of India and around the world, and a former Miss India.

As the majority owner and operator of Kagem emerald mine in Zambia, Gemfields was delighted to support the JJS in promoting these majestic green gems once again.

“At the heart of our success lies our enduring partnership with Gemfields, a globally recognised leader in responsibly mined gemstones. Together, we eagerly anticipate embarking on an exciting journey that will elevate the emerald to unprecedented heights,” said Kamal Kothari, treasurer of the JJS, summing up the value of the companies’ partnership.

You May Also Like