Irasva opens first flagship store

Apr 26, 2023

Irasva Fine Jewellery opened its first flagship store in the city of Hyderabad’s premium shopping district Banjara Hills. The store is Irasva’s third in India to date following its openings in Mumbai and Ahmedabad.

Irasva’s new exclusive brand outlet in Hyderabad houses its diamond and jadau jewellery lines, the brand announced in a press release on April 18. The store is designed to help the brand connect with luxury shoppers in the city and offer in-person consultations to help shoppers find the right jewellery for their needs.

“We are very excited about this store launch as at Irasva, we believe in building bonds that are as strong as our diamonds,” said Irasva’s CEO Ketan Patel. “Our customers are our extended family, and we share a very close relationship with most of them. Once you purchase an Irasva jewel, you truly become part of our family.”

“Through the open design layout, contemporary facade displays, and jewellery displays, customers will be empowered to shop their way through a space that recognises their individual desires, while giving them the tools to browse, explore and engage with exquisite one-of-a-kind pieces,” announced the brand.

Irasva was launched in 2019 and the brand specialises in traditional style jewellery with both lightweight and heavyweight designs available. The brand aims to celebrate, “the power of jewellery and the intimate relationship women share with it.”

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