Diamonds are perhaps the most coveted and romanticized gemstones in human history. Its appeal lies in its purity of provenance and its remarkable beauty. Its rarity adds to its status and value. But not all diamonds are created alike. Having formed under the earth’s crust millions of years ago, under tremendous heat and pressure, diamonds are an allotrope of pure carbon. However, certain impurities and imperfections are almost always there, as in any naturally formed gemstones. A colourless flawless diamond is an extreme rarity and is most highly priced.
Therefore, cut and polished diamonds are graded on extent of presence of natural imperfections as well as for manufacturing precision and these parameters determine its value in the market. These parameters are numerous and each impact its beauty and value in some way. Most international gem labs grade on 40 parameters but in practice diamond traders worldwide test on more than 100 parameters to value diamonds that they sell and buy. But it is almost impossible for common customers to keep track of these numerous parameters except of course the common 4Cs, and thus they end up not getting the full picture or the true value for their purchase. This is also why many customers don’t get the true value for their diamonds when they want to exchange or resell. This has created a lot of apprehension and discomfort among the diamond buyers especially the ones for solitaire diamond. And adding to this uncertainty is the advent of lab grown diamonds in the market.
Divine Solitaires is the perfect answer to all these concerns. It understands that its customers are not just any luxury consumers but are conscious wealth creators and have deep emotional connect with their purchase. They need assurance and peace of mind for they deeply value the diamond as a prized possession. Only a branded product can give the experience and value that these customers seek. Over the years Divine has established the quality and price transparency of its natural diamond solitaire jewellery in a way that no other jeweller or jewellery brand could have done in the solitaire jewellery segment. It is the undisputed leader in solitaire jewellery both in its expanse of offerings and in its groundbreaking initiatives that have transformed solitaire jewellery retail landscape in the country.
Available at 181+ jewellery stores in 100+ cities and towns in India, Divine Solitaires natural diamond solitaires and solitaire jewellery are backed by unmatched 123 parameters Quality Guarantee Certificate® and are exclusively sold via a transparent nationwide pricing system that guarantees true value always.
Every diamond is carefully curated to qualify to Divine Solitaires quality standards so that customers can rest assured that they are buying only the best. Each diamond is also guaranteed to be precision cut to (Ex.Ex.Ex.)Plus® and always displays Hearts and Arrows pattern which is a hallmark of perfection and is present only 1% of world’s diamonds. Its beauty is unparalleled and is a sight to behold.
So yes, diamonds are the most prized of all gemstones, but each diamond is also unique in its own way. It has taken millions of years to form and come up the earth’s crust for humans to find and cut them into brilliant gemstones. But they are not always perfect and branded diamonds from Divine Solitaires makes it easy and simple to buy one with complete peace of mind and always at its true value.
Heera Zhaveraat (HZ International) A Diamond, Watch and Jewellery Trade Promotion Magazine provide dealers and manufactures with the key analytical information they need to succeed in the luxury industry. Pricing, availability and market information in the Magazine provides a critical edge.
