Is Digital Gold SIP the New Darling for India’s Young Investors?

Jul 10, 2025

Digital Gold SIP llustrativeBy expressing his view Ketan Kothari, Director, Augmont why & how the Digital Gold SIP is favourable amid India’s Young Investors! He viewed, as India’s investment landscape rapidly evolves, digital gold SIPs are emerging as a compelling choice for the country’s young, tech-savvy investors. With the convergence of tradition and technology, digital gold SIPs offer a blend of affordability, transparency, and the enduring safety of gold-qualities that resonate strongly with millennials and Gen Z as they chart their financial futures.

Digital gold SIPs allow investors to accumulate gold in small, periodic amounts, sometimes starting with as little as ₹50. This eliminates the high entry barriers that once made gold investing the preserve of the affluent. This micro-investment approach is particularly appealing to young earners who may not have large sums to invest but are eager to build disciplined saving habits. By enabling regular, bite-sized investments, digital gold SIPs democratize access to a historically coveted asset, making gold ownership a reality for young professionals & early investors who save systematically.

The appeal of digital gold among India’s youth is not just anecdotal. According to a recent Axis My India survey, 15% of Indians aged 18-24 are keen on investing in digital gold-more than any other asset class in this cohort. In fact, 53% of overall respondents reported investing in gold, outpacing mutual funds (41%), fixed deposits (39%), and stocks (26%). This trend is even more pronounced in metros, but is gaining traction across Tier II and III cities as well.

Kothari also explained the related drivers and about technology-driven financial inclusion!

Talking about the Inflation Hedge Appeal, gold’s reputation as a hedge against inflation, market fluctuations and economic uncertainty is well established, and this attribute is not lost on young investors. With gold prices in India touching new highs, analysts predict a range Rs 90,000 to Rs 105,000 for the rest of the year. Hence, consistent SIP investors have seen steady appreciation in their portfolios.

By concluding he said, the surge in digital gold SIPs is a testament to the changing mindset of India’s youth-where technology meets tradition to redefine investing. As platforms like Augmont continue to innovate and expand access, digital gold SIP is poised to become the darling of a new generation.

For millennials and Gen Z, it’s not just about following in the footsteps of their forebears; it’s about forging their own paths to financial security, powered by convenience, transparency, and the timeless allure of gold. In this new era, digital gold is more than an asset-it’s a symbol of how India’s investment culture is evolving, one micro-investment at a time.

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