Following a transformation of its entire precious metals supply, Pandora is now crafting all jewellery with 100% recycled silver and gold. By using recycled silver and gold instead of newly mined metals, Pandora avoids 58,000 tons CO2 per year.
Pandora, the world’s largest jewellery brand, today announced it has completed its transformative shift to use only recycled silver and gold in its crafting. This means that all new jewellery is now made from recycled silver and gold. The two precious metals can be recycled forever without any loss of quality.
“Silver and gold are our most important raw materials, and by moving to 100% recycled we reduce our climate impact significantly without compromising on quality or craftsmanship. This achievement is unparallelled in the industry and a major step towards a more circular business model,” said Alexander Lacik, President & CEO at Pandora.
Pandora sells more than 100 million pieces of jewellery annually, and the shift avoids significant greenhouse gas emissions, as mining requires more energy and resources than recycling. The carbon footprint of recycled silver is one-third compared to mined silver, while the recycling of gold produces less than 1% of the carbon emissions from mining new gold.
As an example, the carbon footprint of a Pandora family tree charm made with 100% recycled silver is only 230 grams CO2, which is less than the emissions of a café latte.
To put this into further context, if all silver and gold used by the entire jewellery industry came from recycled sources, it would avoid more than 53 million tonnes of CO2. This is similar to the annual carbon footprint of New York City.
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