This Dhanteras, Senco Gold & Diamonds, India’s most trusted jewellery house, unveils the Shagun Collection – a carefully curated range of jewellery in yellow gold, diamond, antique, and polki, designed to add a meaningful touch to festive celebrations.
Complementing the signature range are collections for every occasion, from the trendy Lotus Collection by Everlite to the contemporary Tattwa Collection by Gossip Silver and Fashion Jewellery, as well as the men’s Aham Collection and the Hearts & Arrows cut diamond pieces from the Perfect Love Collection.
To mark the launch, Senco Gold & Diamonds brings alive the festivities through a sparkling campaign featuring Kiara Advani. The campaign unfolds as a poetic celebration of togetherness – where every shimmer of gold mirrors the glow of love, and every piece of Senco jewellery becomes a keeper of memories.
Set against the luminous backdrop of Diwali and Dhanteras, the narrative brings alive intimate, heartwarming moments shared among families and loved ones – a husband’s surprise, a mother-daughter ritual, a grandmother’s diya tradition. Each story captures the gentle rhythm of festive life, where emotions glisten brighter than the lights themselves.
At the heart of these vignettes is Kiara Advani, as a silent observer – a symbol of Senco’s spirit. She moves gracefully through each frame, connecting one story to another like a golden thread of tradition and affection. Through her eyes, we see how Senco jewellery becomes part of life’s sacred rituals, transforming every gesture of giving into a timeless expression of love and blessings.
Speaking on the launch, Joita Sen, Director, Head of Marketing and Designs, Senco Gold & Diamonds, said, “Dhanteras is a time of joy, love, and new beginnings—a season that brings families together and turns simple moments into cherished memories.
Through the campaign, we wanted to capture the heart of these celebrations – the excitement of giving, the warmth of family traditions, and the meaningful gestures that make this festival so special. The film tells these stories beautifully, showing how Senco jewellery becomes a part of life’s most intimate moments, carrying love, blessings, and memories from one generation to the next.
Every piece in the Shagun Collection is crafted with this emotion in mind – true karigari that becomes an important part of the emotions families experience together at festivals.”
Adding to the festive cheer are exciting offers that make this season even more rewarding. Customers can enjoy ₹700–₹1,000 per gram cashback on gold jewellery and up to 15% off on diamond pieces, along with 100% value on old gold exchange.
This Dhanteras, the Shagun Collection celebrates the joy of giving and the warmth of family traditions. Each piece – in yellow gold, diamond, antique, and polki – is designed to become part of life’s special moments, carrying love, blessings, and memories. Through the festive campaign with Kiara Advani, Senco Gold & Diamonds reminds us that jewellery isn’t just adornment; it’s a way to share joy and create lasting connections. The collection is now available at all Senco stores and on the official website.
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