The influence of jewelry in the film making industry dates back to the early days of cinema, when silent movies were beginning to make their way into the world of show business. As early as the 1920s, Hollywood actresses were being immortalized in luxurious gowns, often embellished with precious stones, that exalted their beauty and sophistication.
Early movie divas like Mary Pickford and Clara Bow were known for their elegant style and their love of jewelry, but it was with the arrival of sound movies and the expansion of the film industry that jewelry became essential to the image of the stars.
Hollywood’s ability to turn its stars into icons and legends spread the idea of a link between luxury and a sophisticated aesthetic. Jewelry became more than an ornament; it became a statement of power and success. The film industry consolidated the link between divas and precious jewelry and came to be the primary medium for spreading the image of luxury that was associated with the stars.
In the 1930s and 1940s, in Hollywood’s Golden Age, many of cinema’s most iconic figures not only played memorable roles; they also embodied the ideal of femininity and power, often using jewelry. Marlene Dietrich was one of the most emblematic figures in the strategic use of jewelry. With her sophisticated, mysterious figure and her diamond-embellished wardrobe, which often included men’s clothing, she created a fascinating contrast between strength and delicacy.
The latest Academy Awards Ceremony confirmed that the role of jewelry hasn’t changed.
The entire world has evolved and, in some cases, has been turned upside down, but the ultra-glamorous image emanating from the precious stones on the Red Carpet has remained the same.
Cynthia Erivo wore Roberto Coin’s jewelry on the magical night of the Oscars this March, and his jewelry has been on many other runways as well, interpreted by precious women, who wear it as an ally of their uniqueness. Today, more than ever, defining one’s authenticity is more desirable than conforming to the status symbols that temporary fashion dictates.
In an age when inclusiveness and ethics are center stage, jewels shine as brightly as they have in the past, but today, they’ve also become the ambassadors of clean production chains, of wholesome messages and of artisanship. A beauty that’s not only timeless; it’s good!
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Heera Zhaveraat (HZ International) A Diamond, Watch and Jewellery Trade Promotion Magazine provide dealers and manufactures with the key analytical information they need to succeed in the luxury industry. Pricing, availability and market information in the Magazine provides a critical edge.
