The New Generation is a WDC News Update series that tells the stories of up-and-coming diamond industry leaders, examining the role that they see for themselves, in the business and the diamond itself. Each article in the series is delivered in the person’s own voice.
The seventh article in the series features Dhyey Sojitra, CEO of Luxury at Surat-based Mani Export.
Growing up in a family deeply rooted in the industry, I’ve always been surrounded by the brilliance and allure of diamonds. For over five decades, our family company, Mani Export, has been a name synonymous with quality and trust in the business.
My grandfather, Mathurbhai Sojitra, laid the foundation of this legacy with unwavering dedication, and my father and uncles continued to build upon it, with the same principles of accountability, confidence and integrity.
Together, over period of several decades, they built an empire, becoming a highly successful manufacturer of diamonds. Our company’s competence lay in its ability to produce a consistent supply of excellent polished goods in various shapes and sizes. Today, the business, which was founded on strictly held values and traditions, is transitioning, bringing into management roles the next generation.
As a member of this younger group, I feel both a profound sense of responsibility and incredible opportunity. Mani Export isn’t just a business – it’s a testament to our family’s hard work, principles and the relationships we’ve cultivated worldwide. Curating a multigenerational inheritance! Whole of the story is at the WDC.
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