The Fabergé said, “We are proud to have collaborated with Warner Bros. Discovery Global Consumer Products to introduce the Fabergé x Beetlejuice; Beetlejuice fine jewellery collection.” This new collection pays homage to Beetlejuice, the visually singular and long-awaited sequel to Tim Burton’s award-winning film Beetlejuice (1988). Beetlejuice will be released only in theatres and IMAX, internationally beginning on 4th September 2024, and on 6th September 2024 in the US.
A triad of co-designers and pioneering leaders in the creative industry have brought to life the eccentric universe of this collection, which marries the Fabergé and Beetlejuice worlds in an enchanting way. With a style so distinct that Burtonesque has been coined as an adjective, Tim Burton has collaborated closely with world- renowned Oscar-winning costume designer Colleen Atwood (Alice in Wonderland, Sweeney Todd: The Demon Barber of Fleet Street, Sleepy Hollow) and our Head of Design, Liisa Tallgren.
Available from today, the collection comprises 18k white gold earrings, pendants, lapel pins, collar bars and rings, inspired by the shape of a spiral, a motif prevalent in Tim Burton’s iconic films, and by two eerie Beetlejuice characters: Headworm and Sandworm. Each piece features a responsibly mined Gemfields emerald or ruby, cut to be round, oval or pear-shaped.
Gemfields is a world-leading responsible miner and marketer of coloured gemstones, which strives to provide a positive impact to the country from which the gemstones originate. The fiery, vivid red gems which feature in this collection were mined at Montepuez Ruby Mining in Mozambique, and the glowing green emeralds were mined at Kagem Mining in Zambia, both of which are majority owned and operated by Gemfields.
Colleen Atwood says of the collection “I have always considered Fabergé to be like a beautiful piece of art. My first experience with the Maison was at an exhibition of its historical pieces in a museum many years ago; the creations I saw were so amazing!
I felt inspired to dig a little deeper to learn more about the magical objects and jewels they produced. I feel honoured to be partnering with Fabergé because I have always admired their creations – I really can’t believe I’m part of something so perfectly attuned to design and craft, and it has been such fun to see it all come together.
Costume design and Fabergé go together like kindred spirits. Both are constantly changing and evolving, and each uses classic technology alongside more innovative techniques in the creative process with the ultimate goal of creating beauty and bringing joy to others.
Liisa Tallgren says of the collection: “I was inspired by the original Beetlejuice film (1988), in which a character called Betelgeuse, the Afterlife’s leading Bio-exorcist, appears as an eerie creature with a carousel head and spiral arms that unwind to form arms with mallets for hands. Throughout the films, Betelgeuse is dressed in a black and white suit, so we have dressed our collection in the same style to epitomise this.
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Shaping India’s $100 Billion Gems & Jewellery Future
At the Chintan Shivir on the 2040 Roadmap, Commerce Secretary Shri Rajesh Agrawal outlined a vision to grow India’s gems & jewellery sector from ~$29B to $100B, driven by innovation, technology, design, global branding.
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