Litestyle by PNG, the contemporary fine jewellery brand from PNG Jewellers, has appointed Sara Tendulkar as its brand ambassador, strengthening its connect with younger consumers. The association positions Litestyle by PNG as a bridge between PNG’s legacy clientele and future buyers through modern design and an omni-channel approach.
Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said Litestyle is a focused, long-term business vertical built around everyday jewellery needs, supported by dedicated merchandising, marketing and digital platforms. Sara Tendulkar said the brand’s light, thoughtful designs align naturally with her personal style.
The two-year partnership begins December 2025, with collections featuring Sara planned from March 2026. Following strong response to pilot stores in Pune and Goa, Litestyle plans to expand to around 50 stores by FY 2028, starting with Maharashtra and then other markets.
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