Richa Singh, Managing Director, India and Middle East, Natural Diamond Council
This festive season looks promising for the natural diamond industry. We are expecting an 18-20% increase in sales, which will be driven by the demand we are receiving from Tier 2 and Ties 3 cities.
Many young consumers are making their first purchase and this just shows that there is a growing appetite for natural diamonds. Women today opt for jewellery that are versatile and would complement almost any outfit. Something you can style for a work event to an evening gathering.
Every natural diamond jewellery has a story behind it – It could be a piece handed down, or something you purchased with your first salary. That sense of pride, when adorning such pieces is irreplaceable just like a natural diamond.”
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