De Beers Group announced that its Institute of Diamonds has launched a new education app to support retailers in the US with knowledge about natural diamonds so that sales staff can be more confident when communicating to consumers during the sales process.
The app is available as of today free of charge for all interested retailers in the US and includes a range of easily digestible content including fast facts, games, podcasts, videos, and downloadable retailer aids.
Jodine Bolden, Director of Education & Training at De Beers Group Institute of Diamonds, said: “We are delighted to introduce the De Beers Education mobile app, providing retailers with free access to unlimited natural diamond knowledge at their fingertips.
The app contains a variety of ways for people to engage with the compelling story of natural diamonds, so whether you prefer to learn through written content, videos, games or podcasts, there’s something for everyone.
“As the difference in value between natural diamonds and synthetic or laboratory-grown diamonds increases, it’s crucial that retailers can provide consumers with clear and accurate information, so we look forward to supporting as many retailers as possible via the free De Beers Education mobile app.”
The De Beers Education app is available as a free download from app stores.
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