Boucheron- One address, where stories unfold!

Feb 06, 2025

BoucheronIf there is one design that remains unforgettable, it is that of Place Vendôme. Its octagonal shape becomes the imprint of your love story through the Vendôme Liseré creations. Architectural pieces in diamonds and white gold, highlighted by a line of black lacquer, now a signature. This collection embodies Boucheron’s pioneering spirit, as the first contemporary jeweler to open a boutique in Place Vendôme in 1893.

Traceability, a commitment from the mine to the workshop! In 2020, Maison Boucheron achieved its target of using 100% responsible and traceable gold in its collections. Two years later, it is continuously working towards more responsible and sustainable jewelry. In partnership with Sarine Technologies, the world leader in diamond technology solutions, Boucheron is reinforcing its commitment to traceability with the Etoile de Paris collection.

Thanks to an advanced algorithm, it is now possible to identify the center diamond and track it through each stage of its life cycle. In addition to its intrinsic quality defined by the 4Cs – carat, color, clarity and cut -, Boucheron is now able to provide very detailed information about its provenance, size, polishing and setting.

Traced diamonds, 100% traceable from mine to workshop, the Étoile de Paris engagement ring is inspired by the famous Place de l’Étoile. In collaboration with Sarine Technologies, Boucheron has ensured the sourcing of each diamond, making this ring a completely transparent creation.

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