Dilip Dassani, Partner at Dassani Brothers analysed the jewellery market and suggest his outlook for the 2025. In a bird eye view he said, 2024 has been a fulfilling year for Polki jewellery, with its timeless elegance continuing to captivate people across different generations.
At Dassani Brothers, we’ve witnessed an increased appreciation for jewellery that is both handcrafted and meaningful—offering a balance between preserving traditional craftsmanship and embracing unique personal styles.
The year also saw an encouraging rise in consumer interest, especially within the wedding sector, where demand for both bridal and groom jewellery, including lightweight and statement jewellery, grew significantly.
Additionally, there has been steady growth in the demand for export jewellery, with international markets recognizing Polki jewellery as an essence of luxury and heritage. Participation in leading trade shows like IIJS and JJS has further fueled industry exposure, enabling us to showcase our craft to a wider audience and connect with discerning clientele.
As we look toward 2025, we remain hopeful for another exciting year for the jewellery industry. With the growing trend of destination weddings and custom-made designs, there is an increasing desire for jewellery that combines tradition with contemporary flair.
We believe Polki jewellery will continue to gain global recognition for its intricate beauty, acting as a bridge between India’s rich cultural legacy and modern luxury. Dassani Brothers is eager to continue leading this evolution, creating jewellery that reflects both timeless tradition and the ever-changing tastes of today’s sophisticated clientele.”
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