At the recently concluded edition of Vicenzaoro, held from September 5th to 9th, D.OR. showcased its first anniversary with a series of initiatives and events that once again brought the Campania Region to the forefront of the Vicenza event.
The highlight took place on Sunday morning with a talk dedicated to a new and central theme in the Made in Italy strategies: The Challenge of Identity: The Jewel of Campania between local culture and innovation.
The discussion focused on enhancing the cultural identity of Campanian jewelry excellence and its role in the district’s strategies, which are increasingly centered on identifying international markets not only as target countries, but also as opportunities to spread, along with the product, the culture and history of a centuries-old tradition.
For this edition, Vicenzaoro also hosted a large showcase of Campania jewelry, featuring the participation of six artisan companies at the Campania Region’s official stand and a collective exhibition involving 34 other companies from the Campania goldsmith district, representing the production hubs of Tarì, Oromare, and Torre del Greco.
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