Neil Sonawala, Managing Director, Zen Diamond India.
In 2025, jewellery demand was shaped by record-high gold prices, which made consumers more cautious and led to a clear shift toward lighter gold pieces and more considered purchases.
At the same time, we saw growing preference for design-led natural diamond jewellery, particularly solitaires and contemporary styles, as consumers increasingly viewed diamonds as emotionally significant, long-term assets rather than commodities.
Silver also performed well as an accessible alternative during peak buying periods. Weddings and festivals continued to anchor demand, with buyers prioritising meaningful, milestone-led purchases over volume. Initiatives like structured savings plans gained traction, allowing consumers to plan jewellery purchases more thoughtfully. Looking ahead to 2026, affordability will be defined less by price and more by value, craftsmanship, versatility, and trust.
Younger consumers, in particular, are gravitating toward authentic, well-designed natural diamonds for life moments, reinforcing diamonds’ enduring relevance in a changing market.
Offical Facebook account of heerazhaveraat.com, homepage for Trade News, Articles and Promotion of D
Delhi Jewellery & Gem Fair is back with its 14th edition of North India’s iconic B2B jewellery expo! 💎
📅 26–28 September 2026
📍 Bharat Mandapam, New Delhi
Connect, discover and explore new opportunities across the jewellery industry.
Heera Zhaveraat (HZ International) A Diamond, Watch and Jewellery Trade Promotion Magazine provide dealers and manufactures with the key analytical information they need to succeed in the luxury industry. Pricing, availability and market information in the Magazine provides a critical edge.
