Neil Sonawala, Managing Director, Zen Diamond India.
In 2025, jewellery demand was shaped by record-high gold prices, which made consumers more cautious and led to a clear shift toward lighter gold pieces and more considered purchases.
At the same time, we saw growing preference for design-led natural diamond jewellery, particularly solitaires and contemporary styles, as consumers increasingly viewed diamonds as emotionally significant, long-term assets rather than commodities.
Silver also performed well as an accessible alternative during peak buying periods. Weddings and festivals continued to anchor demand, with buyers prioritising meaningful, milestone-led purchases over volume. Initiatives like structured savings plans gained traction, allowing consumers to plan jewellery purchases more thoughtfully. Looking ahead to 2026, affordability will be defined less by price and more by value, craftsmanship, versatility, and trust.
Younger consumers, in particular, are gravitating toward authentic, well-designed natural diamonds for life moments, reinforcing diamonds’ enduring relevance in a changing market.
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