Varsha Diamonds, the California-based, 35+-year diamond brand and jewelry manufacturer who supplies the Fireworks Diamonds brand, reported a June 2024 sale of an extraordinary natural 5-carat Fireworks ‘D Flawless’ emerald-cut diamond, accompanied by a GIA grading report and a Fireworks Diamonds Certificate of Authenticity. The diamond was sold for roughly $275K through retail partner Phillips Jewelry in Tennessee, and the new owner, a local doctor, intends to set this diamond into an exceptional engagement ring.
“Fireworks Diamonds are scientifically proven by AGS A.S.E.T and Sarine light performance technologies to be the largest and brightest diamonds in the world, and all because of the way they are cut. We cut for beauty, as opposed to cutting for size, and it produces superior results that the customer can see in the store,” says Jay Mehta, partner and director of Business Operations for Varsha Diamonds.
“Fireworks Diamonds also minimize and/or eliminate visual dark fields, like bowties, from fancy shaped diamonds, which helps retailers achieve higher margins on natural loose diamonds, while giving their customers fun bragging rights. We are delighted to have helped Philips Jewelry impress their customer and achieve a fabulous margin for this stunning natural diamond.”
This impeccable diamond is a true beauty. Like all Fireworks Diamonds, it was sourced from the finest natural rough and was cut with perfect symmetrical step cuts, achieving the maximum white light brilliance. The client insisted on a D-color emerald-cut diamond.
Many G through H color Fireworks Diamonds appear as D, E, or F color, given the superior light performance. Similarly, the Fireworks cutting standards for this particular 5-carat crystal makes it appear brighter and larger than the typical 5-carat D color stone, which ultimately gives the customer greater value for their money.
“It was a pleasure to sell a diamond of this size and quality,” says Robbi Philips, owner of Philips Jewelry in Tennessee. “The stone was everything I could ask for and more. It was my first experience with the Fireworks Diamonds brand, and we could truly see the difference, even without a loupe.
My clients came to look at the stone and were ecstatic. Soon, we’ll be setting it in the mounting of their choice. They are thrilled, and so are we. Fireworks Diamonds helped me wow a very discerning couple. I feel honored to have found them a remarkable diamond that they will be proud of and will cherish forever.”
Fireworks Diamonds are available in the U.S. and will be on display at the upcoming RJO summer show in St Louis August 3 – 5, 2024, as well as at the Centurion Show in Phoenix, AZ Feb 1 – 5, 2025.
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