Richa Singh, Managing Director, India & Middle East
This season, we’re seeing strong demand for lightweight diamond jewellery, especially among younger consumers, who are choosing pieces for everyday wear. It reflects a growing shift, natural diamonds are no longer reserved just for special occasions. Today’s consumers want to celebrate everyday moments, making natural diamond jewellery a part of their daily lives, reflecting their individuality.
Natural diamonds are woven in Indian culture, with heirlooms being passed down from generations to generations. They are carriers of memories and emotions, making them very important to familial tradition, proving to be not just a symbol of our love but also a long term investment.”
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Heera Zhaveraat (HZ International) A Diamond, Watch and Jewellery Trade Promotion Magazine provide dealers and manufactures with the key analytical information they need to succeed in the luxury industry. Pricing, availability and market information in the Magazine provides a critical edge.
