Colin Shah, Founder and Managing Director of Kama Jewelry view, the recent gold price surge to all-time highs, above ₹1.10 lakh per 10 grams in domestic futures, has been mostly propelled by international reasons like geopolitical tensions, trade turmoil, the effect of American tariffs, and poor labour market indicators in the U.S. that led to the Fed rate reduction. These have added to the appeal of gold as a safe haven asset globally.
Whereas such sharp increases have dampened conventional retail consumption in the near term, we are of the view that festival and wedding season will restore demand in India. Cultural and emotive value means that gold buying remains a priority at auspicious moments.
Consumers are now moving towards lightweight jewellery ranging between 14K to 18K on grounds of affordability, and the shift in perception among the young generation towards gold as a prestige value rather than an investment. On the other hand, heavy traditional jewellery will continue to witness it seasonal shifts in demand during the festive and wedding season.
Concurrently, gold coins and bars still attract investors. Despite high prices, the sentimental value and strong appetite of Indian consumers along innovative designs by jewellers will sustain steady sales for the industry.
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